Privacy Policy

Effective Date: 04/12/25
Last Updated:04/12/25

Blackjay Pty Ltd; ACN [634 973 112], (“we”, “us”, or “our”) is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website (www.blackjay.com.au), (http://www.blackjay.com.au]) (the “Site”) or interact with our services and advertising.We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. What Personal Information We Collect

We may collect the following types of personal information:Information you give us directly

  • Name, email address, phone number, postal address

  • Billing and shipping information when you make a purchase

  • Any other information you provide via forms, enquiries, or account registration

Information collected automatically

  • IP address, browser type, device information, operating system

  • Pages viewed, time spent on site, clicks, and navigation paths

  • Information collected via cookies and similar technologies (including Google Ads and Google Analytics – see section 4)

2. How We Use Your Personal Information

We use your personal information to:

  • Provide and improve our products and services

  • Process orders and payments

  • Respond to enquiries and provide customer support

  • Send transactional and service-related communications

  • Send marketing communications (only with your consent or where permitted by law)

  • Run Google Ads campaigns, including remarketing and conversion tracking

  • Analyse website performance and user behaviour

  • Detect and prevent fraud or unauthorised activity

  • Comply with our legal obligations

3. Legal Bases (where applicable)

We collect and process personal information where:

  • You have given consent (e.g., marketing emails, non-essential cookies)

  • It is necessary to fulfil a contract with you (e.g., processing orders)

  • It is in our legitimate interests (e.g., analytics, fraud prevention) and your interests do not override those interests

  • We are required to do so by law

4. Cookies & Google Ads / Analytics Tracking

We use Google Ads, Google Analytics 4, and related Google advertising products. These tools use cookies and similar technologies to:

  • Measure advertising performance

  • Show you relevant ads across Google and its partner sites (remarketing)

  • Understand how visitors use our Site

Google acts as a third-party data processor. Data collected may be transferred to and stored on Google servers in the United States and other countries. For more information, see Google’s Privacy Policy: https://policies.google.com/privacyYou can opt out of Google’s personalized advertising at https://adssettings.google.com or by installing the Google Analytics Opt-out Browser Add-on.

5. Who We Share Your Information With

We may share personal information with:

  • Service providers (e.g., web hosting, payment processors such as Stripe or PayPal, email services, shipping companies, Google LLC for advertising and analytics)

  • Professional advisors (accountants, lawyers)

  • Law enforcement or government authorities where required or permitted by law

  • A purchaser or successor in the event of a merger, acquisition, or sale of assets

We do not sell your personal information.

6. International Data Transfers

Some recipients (including Google) are located outside Australia (primarily in the United States). We take reasonable steps to ensure your information is protected in accordance with Australian privacy laws.

7. How Long We Keep Your Information

We retain personal information only for as long as necessary for the purposes set out in this policy or as required by law (e.g., tax and accounting requirements).

8. Your Privacy Rights (Australian Privacy Principles)

Under the Privacy Act, you have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate information

  • Complain about a breach of the Australian Privacy Principles

  • Opt out of direct marketing at any time

To exercise these rights, contact our Privacy Officer (details below).

9. Security of Your Information

We use appropriate technical and organisational measures to protect your personal information. However, no online transmission or storage system can be guaranteed 100% secure.

10. Children

Our Site and services are not directed at children under 13 years of age. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last Updated” date.

12. Contact Us / Privacy Officer

If you have any questions or wish to make a privacy complaint: Privacy Officer
Blackjay Pty Ltd
Email: hello@blackjay.com.au
Phone: +61 410 45 8355
Address: 238a Riley St, Surry Hills, 2010.

You may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

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